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2018 is looking #BRAW

Scotland’s young people vote #BRAW as ScotWord, the answer to ‘What makes you proud to live in Scotland?’


Edinburgh’s Hogmanay Torchlight Procession marked the start of Year of Young People 2018 last night (30 December), with a stunning reveal of #ScotWord in Holyrood Park.

The #ScotWord campaign was led by a group of young people. Over the past few months they have been gathering views, ideas and experiences from their peers to choose one word they want to say about Scotland to the rest of the world. All these ideas were then whittled down to a shortlist and opened to a public vote.

Last night, 2,000 torch bearers spelt out the winning word, #BRAW in Holyrood Park at the end of the TorchLight procession.

Images of this launch have been shared around the world putting the young people of Scotland centre stage and heralding the start of the Year of Young People 2018, a year in which Scotland will celebrate its young people and enable them to shine – in this case quite literally – on the Edinburgh stage, the Scottish stage and the international stage.

Young people were at the heart of the celebrations with #ScotWord Champions helping to lead approximately 20,000 people, including 17,000 torchbearers. It was a night showcasing young talent with over 100 young performers entertaining the crowds from the Royal Mile, past Holyrood Palace and the Parliament to form #ScotWord in Holyrood Park.

Katie from Midlothian who was involved in the planning of the campaign, said “As a #ScotWord Champion for Midlothian I have engaged with youth groups and charities allowing as many young people as possible to get together and think big about what makes them proud to live in Scotland.”

Last night was the first event for Year of Young People 2018. You can find out more about the year-long events programme, run by VisitScotland,  by clicking here.  

A word from our partners…


Charlie Wood and Ed Bartlam, Directors of Edinburgh’s Hogmanay said:

“When we set about designing Edinburgh’s Hogmanay 2018, we wanted to engage the people of Scotland and at the start of Scotland’s Year of Young People, most especially young Scotland. This is a country that empowers young people and has a proud history of discourse that we’re so pleased to see is flourishing. #ScotWord is the blazing voice of Scotland’s young people telling the world why they’re proud to live in this extraordinary country and what better word to sum that up than BRAW? The iconic procession was a huge success made all the more wonderful by the young performers who entertained us all. There is a lot more to come over the next two days and we look forward to sharing our spectacular Street Party with you tomorrow, as well as welcoming families to the first ever Bairns Afore.”

Paul Bush OBE, VisitScotland’s Director of Events, said:

“Edinburgh’s Hogmanay is an occasion known the world-over and one that plays a valuable role in reinforcing Scotland as the perfect stage for events. The spectacular Torchlight Procession has once again started New Year celebrations around the world, giving visitors and locals taking part the opportunity to illuminate the city streets”.
“EventScotland is proud to support the event which this year, in celebration of Scotland’s Year of Young People 2018 has put Scotland’s young people in the driving seat, creating new opportunities for them to shine locally, nationally and globally as part of the #Scotword project.”

Culture Secretary Fiona Hyslop said:

“Hundreds of young people have shared what makes them proud of Scotland’s rich and diverse culture. Year of Young People 2018 is an opportunity to further strengthen their voice and celebrate the amazing ideas, talents and achievements which make up our nation’s young people.

“Next year, will provide a platform for young people to take centre stage, with an exciting programme of cultural, music and sporting events taking place across the country for all ages to enjoy. Importantly, it will celebrate their contributions amongst local communities and give them a stronger voice on issues which most affect their lives.”


Follow #YOYP2018 and @YOYP2018 across Twitter and Instagram for the latest updates.